Healthy living

Miracle tanning cream revealed as skin cancer charity hoax

Miracle tanning cream is skin cancer charity hoax Website gets more than 250,000 hits

A miracle tanning cream which claims to "triple the power of the sun" has been revealed to be a hoax by a skin cancer charity.

More than 14,000 people tried to order Sunny-3 online, but instead received e-mails warning them about the dangers of skin cancer.

The website, which has been visited by more than 250,000 people, claims that the miracle cream will "triple the power of the sun no matter what the weather," as well as helping fair skinned people to tan.

It also features fake testimonials from satisfied customers:

"I tanned on a cloudy day – tanning wise it’s like moving to the Bahamas." – Fran, Stevenage

"It’s turned the UK into a tropical country in terms of tanning for me! Unbelievable." – Toby, Bolton

" I use this all year round – thank god you can get it in the UK now!" - Ella, Notts

Like all miracle products, Sunny 3 contains a unique ingredient - Kladj Plant extract, which only grows in northern Sweden, but "increases the skin's ability to absorb sunlight."

The spoof was organised by skin cancer charity Skcin and advertising firm McCann Worldgroup, who wanted to raise awareness of the rising numbers of people with skin cancer in the UK.

The same team were also behind the computer tan hoax in 2009, which offered free downloadable software that allegedly adjusted the computer screen to produce UV rays that would help people tan as they typed.

Charlotte Fionda, a spokesperson for Skcin, said the charity wanted to reach people who were "desperate to get a tan, no matter what," particularly those aged between 16 and 24.

For those who wanted to triple their tan, no matter what the weather, she added: "There is no such thing as a safe tan, unless you fake it."

This article was published on Fri 12 August 2011

Image © Skcin

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