A quarter of UK women now size 18 or largerSizes rise in line with obesity
A quarter of UK women now wear a size 18, with designer brands launching plus-size clothing lines to meet demand.
The survey, released by consumer research company Mintel, estimates that the women's plus-size market has grown by 45 per cent to £3.8 billion in 2010, set against overall womenswear growth of 15 per cent.
A quarter of UK adults are now classed as obese, while 66% of men and 57% of women are overweight, which includes the obese.
The proportion of those classed as obese in the UK has increased from 13 per cent in 1993 to 24 per cent in 2008 for men and from 16 per cent to 25 per cent for women.
“Rising levels of obesity in the UK mean that plus-size consumers are increasing and these shoppers are looking for improved choice in plus-size clothing and more fashionable garments. Given the numbers of not just plus-size women, but also men, with a third wearing XL clothes or bigger, these consumers can no longer be considered a minority or niche sector and retailers of all types of clothing need to wake up to the growth potential of this market,” Tamara Sender, Senior Fashion Analyst at Mintel, said.
This article was published on Fri 13 August 2010
Image © Luis Louro - Fotolia.com
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