Healthy living

British Heart Foundation launches Wear Red to Work Day

Zone default image Make 13th February 2009 your lucky day

The British Heart Foundation (BHF) launches its new Red for Heart campaign for National Heart Month this February, and is asking people to raise vital funds to help fight the UK’s biggest killer - heart and circulatory disease - by organising a Wear Red to Work Day on Friday 13th February.

Why Red?

Red is considered a lucky colour in some countries, so what better day than unlucky-for-some Friday 13 February to wear red?

Red is a key colour for this season – so there is no excuse for your colleagues not to get involved!

The colour red is also thought to stimulate a faster heartbeat and breathing and can even give you a competitive edge!

A recent study by the University of Rochester also found that men view women as more attractive and more sexually desirable in red! And as well as being a winning colour to wear, it will also give you a warm glow from helping raise money for the nation’s heart charity!

Heart disease in the UK

  • 89 mothers and 99 fathers die every day from coronary heart disease
  • Every six minutes someone dies from a heart attack
  • Every year, around 200,000 people lose their lives to heart and circulatory disease
  • 2.5 million people in the UK are living with coronary heart disease

By wearing red, for a suggested donation of £1, you will help the British Heart Foundation save lives through pioneering research, patient care, campaigning for change and by providing vital information.

What other ways can you support Red for Heart?

Hold a Red for Heart fundraiser. Do something crazy, formal, racy or just plain fun. You can hold a red fancy dress party, a fit-as-many-people-into-a-red-telephone-box stunt, a sponsored bungee jump in top-to-toe red, a red bake long as it is red anything goes!

Heart pin badges are now available from all BHF Shops; Argos; Homebase and Lloyds TSB branches for a suggested donation of £1.

Order your free Red for Heart Fundraising Kit today - visit or call 0845 2410976

This article was published on Thu 12 February 2009

Image © Cecilia Lim -

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