Vinnie Jones demonstrates hands-only CPR'You only kiss the missus on the lips'
Former footballer and Hollywood hardman Vinnie Jones is fronting a campaign which encourages people to skip the kiss-of-life and focus on chest compressions when performing CPR.
The British Heart Foundation (BHF) and the Resuscitation Council UK say that "hard and fast" compressions in the centre of the chest is the best method for people to use if they have not been taught how to do CPR.
A poll by the BHF found that nearly nearly half of people are reluctant to carry out CPR because of a lack of knowledge.
One in five people surveyed were worried about the thought of carrying out the kiss-of-life or catching an infectious disease.
The heart charity hopes that its new campaign will give people the confidence and know-how to help save a life in an emergency.
The TV advert, broadcasting throughout January, shows Jones performing hands-only CPR to the beat of the Bee Gees classic, Stayin Alive', while flanked by two dancing henchmen.
Looking at the camera, he says: "Say some geezer collapses in front of you - what do you do?
"First of all call 999. Then - no kissing. You only kiss your missus on the lips," before showing how to carry out chest compressions.
The charity suggests that people hum to Stayin' Alive if they are concerned about getting the correct tempo of chest compressions.
The UK Resuscitation Council recommends that the chest be compressed 5 to 6 cm at a rate of 100 to 120 compressions a minute.
Ellen Mason, senior cardiac nurse at the BHF said: "The kiss-of-life can often be daunting for untrained bystanders who want to help when someone has collapsed with a cardiac arrest.
"Hands-only CPR should give lots of people the confidence and know-how to help save someone in cardiac arrest, the ultimate medical emergency. It’s been shown that hard, fast and uninterrupted chest compressions are better than stopping compressions for ineffective rescue breaths.
"It's very simple; call 999 and then push hard and fast in the centre of the chest at a tempo similar to Stayin’ Alive by the Bee Gees.
"If you’re untrained or unconfident about the kiss of life give Hands-only CPR a go instead - it could help save someone’s life."
The former Chelsea footballer added: "There really shouldn’t be any messing about when it comes to CPR. If you’re worried about the kiss of life just forget it and push hard and fast in the centre of the chest to Stayin' Alive.
"Hands-only CPR should give have-a-go heroes the confidence to step in and help when somebody is in cardiac arrest."
This article was published on Wed 4 January 2012
Image © British Heart Foundation
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