Raunchy NHS vampire flick to lure men to dentist

It is a dark and stormy night, and heavy steps echo on the cold stone floor, as a sultry maiden is disrobing in her room...

A hackneyed first attempt by an aspiring auteur? Even better: A steamy vampire video produced by the NHS to lure young men to its dental clinics in Portsmouth.

The sultry lingerie clad beauty, Lola Molar (!) is running a bath as moody, atmospheric music plays in the background.

Surprised by a handsome (if somewhat robotic) vampire, she immediately yields to his attentions, only to discover that he has dental hygiene 'issues.'

Watch the video here

The video is aimed at men between 16 and 35, who are notoriously lax about their dental appointments, and plays up the fear of a romantic encounter scuttled by poor dental hygiene.

Rejected with the harsh words "Your breath stinks! Have you seen the state of your teeth?", the hapless vampire pleads he has a problem with mirrors.

"It don't cost much to see a dentist, you know," replies the horrified temptress. " It looks like something died in there."

And, for good measure: "You make me feel sick!

"I thought you were alright until you opened your gob."

Simon Bryant, from NHS Portsmouth, said the clip is about a couple because this age group responds well "to things that are related to being with a partner."

This article was published on Wed 20 April 2011